This
International Women’s Day, Shopee features three female sellers challenging
stereotypes and carving their paths to success.
MANILA, MARCH 5,
2021 - Shopee, the leading e-commerce platform in
Southeast Asia and Taiwan, celebrates International Women’s Day by recognizing
three female entrepreneurs who continue to challenge boundaries, pursue their
dreams, and carve their paths to success.
This year’s theme for International Women’s Day (IWD) is
#ChooseToChallenge, and it mirrors Shopee’s belief that women sellers can carve
their paths to success in e-commerce. Shopee supports sellers through
initiatives such as E-TAAS ang Pilipinong
MSMEs Integrated Digital Marketing Training Program in partnership with the
United States Agency for International Development (USAID).
Martin Yu, Director
at Shopee Philippines, said, “This International
Women's Day, we are proud to recognize women entrepreneurs who are pursuing
their dreams and making a difference to our communities through their
businesses. In line with our efforts to make e-commerce for everyone, we
provide aspiring entrepreneurs with an environment to succeed with us. We are
glad to see many women succeeding on Shopee and encourage aspiring female
entrepreneurs to do the same. ”
As more micro, small, and medium entrepreneurs go digital,
Shopee presents three female business owners growing their businesses on the
platform. Analyn Sagales, Shiela Reyes-Lao, and Gina Aloush share what prompted
them to open an online business:
Analyn Sagales of
Jas Healthy Mixed Products
For Analyn Sagales, what started as a hobby turned into a
business that helped her support her family. She first introduced her products
to friends and colleagues at work. During the pandemic, her business increased
in sales as more people turned to online platforms for their needs.
Her story serves as an inspiration to others to do what
makes them happy. “I can convert my passion for farming to promoting personal
and family health through selling organic herb teas and soaps. It’s never too
late to start something new, regardless of your age, gender, and status in
life.”
Shiela Reyes-Lao of
130 Cacao Culture Farms
To help cacao farmers and provide jobs to the women in the
community, Shiela Reyes-Lao established 130 Cacao Culture Farms back in 2016.
Her interest in agriculture, combined with her love for chocolates, prompted
her to bring her business to Shopee. Despite the many challenges, her
determination led to success.
“As a female entrepreneur, it’s a challenge to balance work
and our personal lives, so I took it as my responsibility to create a workplace
culture that is flexible and helps other women thrive. Through Shopee, I can
expand my horizons and help others,” she said. “I also believe in continuing
education, so we provide our team members and the women in our community the
opportunities they need to develop and learn new skills.”
Gina Aloush of Habbe
Tailoring Shop
Gina
Aloush transformed her passion for protecting the environment into a business
on Shopee, going from a hobbyist to a full-time environmental entrepreneur and
advocate. Sensing the chance to educate others about the environment through
eco-friendly products, she opened Habbe Tailoring Shop on Shopee in 2019.
Today, she sees steady traffic and sales on Shopee while continuing to upgrade
her digital skills and bring her store to new heights.
“I used to dream of having a business that not only gives
me financial freedom but also the opportunity to make a difference. I want to
use this business as a channel to help other people and our planet. I consider
myself an advocate for the environment and want to sell products that will help
conserve Mother Earth’s health and beauty.”
With the help of Shopee’s robust ecosystem, continually
improving in-app features, and convenient digital payment services such as
ShopeePay, women sellers like Analyn, Shiela, and Gina can continue to reach a
broader target audience and grow their online businesses this 2021.
International Women’s Day Fair
On March 8, users can enjoy up to 90% off on skincare
items, makeup, women’s apparel, and maternity products. Shoppers can also look
forward to shop vouchers and amazing deals from brands such as Maybelline,
L’Oreal Paris, Sanofi
Aventis, and fashion brands like Zanzea and Vonda.
To know more about the International Women’s Day Fair,
visit https://shopee.ph/m/international-womens-day-fair
Download the Shopee app for free via the App Store or
Google Play.
END
About Shopee
Shopee is the leading
e-commerce platform in Southeast Asia and Taiwan. It was launched in 7 markets in 2015 to connect consumers,
sellers, and businesses in the region.
Shopee offers an easy,
secure, and engaging experience that is enjoyed by millions of people daily. It
offers a wide product assortment, supported by integrated payments and
logistics, as well as popular entertainment features tailored for each market.
Shopee is also a key contributor to the region’s digital economy with a firm
commitment to helping brands and entrepreneurs succeed in e-commerce.
Shopee is a part of Sea
Limited (NYSE:SE), a leading global consumer internet company. In addition to
Shopee, Sea’s other core businesses include its digital entertainment arm,
Garena, and digital financial services
arm, SeaMoney. Sea’s mission is to better the lives of consumers and small
businesses with technology.
