Local sellers saw a massive boost, with orders surging 18 times for those taking part in the sale for the first time
MANILA, NOVEMBER 12, 2021 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, sets two new records at the year’s largest shopping festival, 11.11 Big Christmas Sale. With a huge array of irresistible deals, shoppers across the region bought over 2 billion items across the festival period, smashing its previous record in 2020. Excitement peaked on November 11, with visits spiking 5.5 times in the first two hours compared to an average day.
Martin Yu, Director at Shopee Philippines, said, “It brings us great joy to see the
impact of our 11.11 Big Christmas Sale on shoppers, businesses, and our local
communities. The digital economy continues to present many opportunities for
growth, and we want to enable more people to benefit from this growth by
increasing e-commerce adoption and helping more consumers and businesses go
online. At the same time, we are humbled that we can use our platform to give
back to the wider community and support those in need. We look forward to
creating more impact for our users in the months ahead.”
Helping more shoppers access, benefit from the digital economy
11.11 Big Christmas Sale
encouraged more people to access and enjoy the benefits of online shopping,
particularly those outside major cities where digital awareness has been
relatively lower. This resulted in an 5-time increase[1]
in the number of shoppers from rural and smaller towns, who were able to enjoy
the convenience of accessing a wider variety of products on Shopee.
Beyond convenience, the 11.11 Big
Christmas Sale also brought shoppers and businesses closer together. More than
3.5 billion messages were sent on the in-app Shopee Chat on November 11, as
shoppers were able to interact live with sellers and get more information prior
to making their purchases.
As a secure and seamless mobile
wallet, ShopeePay continued to accelerate adoption of digital payments at the
11.11 Big Christmas Sale. Across the region, more shoppers used ShopeePay to
pay for their Shopee orders seamlessly, especially outside big cities where
ShopeePay transactions grew 9 times from an average day.
Creating a record boost for businesses of all sizes
For businesses in the region, the
11.11 Big Christmas Sale was a springboard for growth and recovery. Local
sellers benefited from the spike in shopping activity, as those joining 11.11
for the first time saw their orders surge 18 times compared to an average day.
Additionally, Shopee Mall
continued to attract many shoppers who were drawn to the attractive discounts
and exclusive deals from their favorite brands.
11.11 Big Christmas Sale
highlights in the Philippines
● More shoppers from outside the metro: South
Luzon saw the most orders in the whole country, followed by Metro Manila.
● Shoppers buy everything on Shopee:
Filipinos were eagerly anticipating the unbeatable deals at the 11.11 Big
Christmas Sale to meet all their needs, from branded items to daily household
essentials. A user in Quezon City
spent over ₱466,000 in a single order, buying motorcycle
parts, electric tools, game consoles, smartphones, and tablets.
○
Shopee remains
the preferred one-stop shop for home decor, essentials, and more: Shopee
continues to provide a wide assortment of products at the best prices. At the
11.11 Big Christmas Sale, more Filipinos bought Home & Living, Health & Personal Care, and Women's Apparel products.
Filipinos have consistently prioritized health essentials and home decor during
Shopee’s past sales, and the 11.11 Big Christmas Sale was no different as
shoppers stocked up on face masks with over 3 million items sold, and took the time to spruce up their home for
the holidays with over 800,000 wallpapers sold.
○
Shoppers take
advantage of deals from their favorite brands on Shopee Mall: Filipino
favorites such as Uni-Care, Unilever Beauty, Xiaomi,
NIVEA, and INSPI
received the most orders from shoppers during the 11.11 Big Christmas Sale.
● Shoppers found endless fun and joy
throughout 11.11 Big Christmas Sale: Live streaming continued to be a core
part of the online shopping experience. 5
million hours of live streams
were watched on Shopee Live, as users connected with sellers and caught NCT 127
and other top stars live on Shopee. Over 270
million plays were recorded on Shopee Prizes in the Philippines, as users
enjoyed more fun and rewards at 11.11.
● ShopeePay brings more rewards to users,
serves more payment needs: This 11.11, more shoppers used ShopeePay for
greater convenience, security, and value.
○
Seamless
payments both online and offline with ‘Deals near Me’: Through ‘Deals near
Me,’ Shopee’s location-based feature, shoppers discovered the best deals
offered by merchants nearby and showed their support with over 1.2 million offline payment vouchers
claimed.
○
Meeting all
payment needs with ShopeePay: ShopeePay has also become more deeply
integrated with users’ lifestyles by serving multiple payment needs, including
bills and tax payments. During 11.11,
almost 100,000 users used
ShopeePay to make their utility bill payments, benefitting from rewards in the
form of cashbacks.
Shop from the 11.11 Big Christmas
Sale: https://shopee.ph/m/christmas-sale
Download Shopee for free on the
App Store or Google Play Store.
-END-
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia &
Taiwan. Shopee connects shoppers, brands and sellers across Asia and other
fast-growing markets, empowering anyone to buy and sell anywhere and at any
time.
Shopee offers an easy, secure, and engaging experience that is enjoyed
by millions of people daily. It offers a wide product assortment, supported by
integrated payments and logistics, as well as popular entertainment features
tailored for each market. Shopee is also a key contributor to the region’s
digital economy with a firm commitment to helping brands and entrepreneurs
succeed in e-commerce.
Shopee is a part of Sea Limited (NYSE:SE), a leading global consumer
internet company. In addition to Shopee, Sea’s other core businesses include
its digital entertainment arm, Garena, and digital financial services arm,
SeaMoney. Sea’s mission is to better the lives of consumers and small
businesses with technology.
